Introducing Global Ambassador, Joe Wicks


We’re thrilled to announce MBE-awarded fitness coach, YouTube sensation, and all-round top bloke, Joe Wicks, as our new Global Ambassador.

Joe, aka ‘The Body Coach’ has been a beacon of positivity throughout lockdown. He’s inspired millions of people from diverse backgrounds and fitness levels to discover movement, improve their wellbeing and to start training for how it makes you feel.

Above all, he shares our vision to ignite communities and celebrate health in all forms, so we couldn’t be happier to welcome him to our community.

Here’s what he had to say...


"I’ve lived and trained in some of their products for years and the quality is just incredible. I’ve always loved their focus on community and local events. I share an ambition with the brand to help engage people in fitness, regardless of their background, age or ability. I’m looking forward to connecting with their communities, helping to inspire more people to feel fitter, happier and healthier."



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